Digital Advertising
Campaign setup and management for Southern Ontario businesses — built on conversion tracking that actually works, so you can see which clicks turn into customers instead of guessing.
Google Ads is the fastest way to get in front of someone who is searching for exactly what you sell, right now. It is also the fastest way to burn a budget. The difference is almost never the ad copy — it is whether the account is measuring the right thing.
Most accounts we inherit are optimising toward a page view, a button press, or nothing at all. Google's bidding then dutifully buys more of whatever that is. We start by making conversions real and verifiable, and only then spend money against them.
Before a campaign goes live, we make sure every action worth money is tracked as its own conversion — form submissions, phone taps, email clicks — each with its own label so the numbers stay meaningful. Folding three different intents into one action is the single most common reason a report looks great while the phone stays quiet.
We verify it end to end: submit a real lead, watch it land in the inbox, watch the conversion register in the Ads account. Tracking that has never been tested is not tracking.
Google scores how well your landing page matches the search behind the click, and that Quality Score directly sets what you pay per click. Sending every ad to your homepage — where the thing they searched for is the sixth card down — means paying a penalty on every single visit.
Because we build websites too, we can fix that at the source: a dedicated page per campaign, matching the ad's promise, with the form on the page instead of one click away. Better relevance, lower cost per click, more leads from the same budget.
Every month you get the three numbers that matter — what you spent, how many leads it produced, and what each one cost — plus what we changed and what we are testing next. No 40-page dashboard export, no impression counts dressed up as results.
The account is yours. It is created under your business, you keep admin access, and if we ever part ways the campaign history and data go with you.
Ad spend goes directly to Google and is separate from our management fee. What you need depends on your industry and how competitive your keywords are — some local service businesses see steady leads on a modest daily budget, others need considerably more. We will give you a realistic range for your market before you commit anything.
Ads can serve within a day of approval, and it is normal to see the first clicks immediately. Give it two to four weeks of data before judging performance — early on, the campaign is still learning which searches convert and which to exclude.
No. We can run campaigns against your current site. But if it loads slowly or has no clear place to convert, expect a higher cost per click and fewer leads — Google prices relevance, and visitors leave pages that make them wait.
You do. It is set up under your business with you as owner, and you keep full access. If we stop working together, the account, its history, and its data stay with you.
No lock-in. Management is month to month — we would rather keep the work because the numbers justify it.